The construction industry is undergoing a profound transformation, shaped by evolving customer expectations and global challenges. In the coming years, expectations around sustainability, efficiency, and human-centric design are predicted to increase. But how does Consolis keep pace with constantly shifting customer needs, and what does it take to become the customers’ preferred partner?
Marcelo Miranda, Managing Director at Consolis Tecnyconta Spain and former executive in Silicon Valley tech companies, shares his thoughts on shifting customer expectations and how Consolis develops innovative precast solutions based on customer needs.
Addressing emerging customer demands
Three macro trends are driving change in the construction industry, according to Marcelo Miranda:
- Sustainability. Meeting growing demand for sustainable solutions, focusing on reducing emissions and enhancing circularity in construction practices.
- Efficiency. Addressing rising expectations for improved performance and productivity through smarter, faster, and resource-efficient materials and solutions.
- Experience. Emphasizing human-centric design to enhance well-being and create superior living, working, and coexisting spaces.
These shifts are reshaping customer expectations. Sustainability and innovation are no longer optional; they are becoming fundamental requirements.
“Precast concrete is well-positioned to tackle the industry’s most pressing challenges—sustainability, efficiency, and human-centred construction. Precast enables controlled, low-impact manufacturing, optimized logistics, and faster, safer on-site execution. With ongoing advancements in precast applications, we see big potential for continued growth and innovation”, says Marcelo Miranda.
Innovation through collaboration
To develop solutions that align with customers’ evolving needs, Consolis employs a structured innovation process. A key factor in that process is to act as a hub, connecting internal teams with startups, universities, technical institutes, and suppliers.
“By fostering collaboration, we accelerate the creation of pioneering materials and construction solutions tailored to industry challenges”, says Marcelo Miranda.
Collaboration and early testing are key to achieving faster results.
“By testing different solutions early, we avoid lengthy planning cycles and quickly share prototypes or technology pilots with our customers. This iterative approach allows us to refine solutions dynamically, ensuring a faster time to market and a greater impact on construction practices”, says Marcelo Miranda.
Staying close to the market
Understanding and anticipating market needs is crucial to delivering relevant solutions. To achieve this, it is essential to build relationships and engage in dialogue with all stakeholders in the value chain.
“Continuously conducting interviews and workshops with customers and participating in industry events and innovation forums, helps us maintain a deep connection with the market and our clients, allowing us to address both current and future challenges effectively”, says Marcelo Miranda.
Towards a more sustainable and responsive industry
As the construction industry continues to evolve, Consolis is committed to being a responsive and forward-thinking partner.
“Our curiosity and ability to stay attuned to industry trends, combined with our approach to innovation and collaboration across the value chain, have been key success factors in recent years. We are proud that this has led to long-term, strategic partnerships with major clients who share our passion for developing the buildings of tomorrow”, concludes Marcelo Miranda.
About Marcelo Miranda
Marcelo Miranda has been Managing Director of Consolis Tecnyconta Spain since 2018 and is a member of the Consolis Executive Management Team. He holds a Bachelor’s degree in Civil Engineering and has completed executive education in Leadership and Business at several international universities. Marcelo brings valuable experience from senior leadership roles in tech companies, combining an entrepreneurial mindset with a strong focus on innovation and sustainability in the construction sector.
